WONDER WOMEN

Seizing on International Women’s Day and the release of Wonder Woman, MeUndies introduced FeelFree with our Wonder Women campaign. We also wanted to offer a platform for women to tell their stories — the powerful stories that exist underneath it all.

I cast non-traditional models to showcase products, each a hero with a complicated, powerful story. We wanted to present these women as champions, so I made the look and feel simplistic — allowing their magnetism and personality to shine through. We used bold powerful headlines that reflected their stories, instead of our more brand-centric headlines, thereby keeping the true message of the campaign front and center.

We supported the campaign with billboards and wild postings around Los Angeles, as well as partnerships with the models, whom we worked with to create native posts for their own channels.

CLIENT

MeUndies

ROLE

Art Director
Concepting
Design

CONTACT

EMAIL: ozal.design@gmail.com
IG: @ozal