FEELFREE - FREE TO BE ME

Free to Be Me was a campaign that grew from our MeUndies community. After releasing a line especially for women, our bold community spoke up about what sizes were missing from our collection. In response, we released five new silhouettes in sizes XS–4XL.

Breaking barriers in sizing, especially in the fashion world is a challenge. So I worked to bring together five unique models with distinct looks and diverse body types to talk about what “free” meant to them. It was a huge step in diversifying our brand and identity.

Our billboards rocked our message “Free to Be Me” in major cities around the U.S., creating emotional connections with our community, and connecting with our female-identifying customers.

CLIENT

MeUndies

ROLE

Art Director
Concepting
Design

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Art Direction
FREE TO BE ME
Art Direction
WONDER WOMEN

CONTACT

EMAIL: ozal.design@gmail.com
IG: @ozal

© 2021 Oscar Zaldaña
All rights reserved.