BE A MeUndies FAMILY

We wanted to capture what it really means to be a family around the holidays. But the MeUndies family isn’t like just any family — it’s no nine-course-meal, bow-on-a-car, caroling-by-the-fire kind of thing. So we reframed the “family holiday portrait” MeUndies style.

Two days shoot time, 10 holiday prints, 9 set designs, 3 production stages, countless props, and bonus loungewear — I had my work cut out for me. From the start, I lead my team through concepting, mockup, production and delivery. All the while I was juggling shot lists, the art department, wardrobe, and hair and makeup. Working closely with our senior producer, we worked nonstop through casting to post.

Our fun, lighthearted, MeUndies fam was used across emails, digital ads, our website, retail, and social. Oh, and we sold a lot of underwear.

CLIENT

MeUndies

ROLE

Art Director
Casting
Prop Stylist
Concepting
Design