MATCH ME SO I KNOW IT'S REAL

We needed to shake up our usual matching undies campaign for Valentine’s Day. So we decided to take the idea of “real love” to the next level. We used real couples as our models, meaning that they wouldn’t be the typical underwear models other brands turn to. We interviewed our couples to infuse our campaign with their stories — creating honest, heartfelt moments that appeared in our ads and on our website.


We also pushed the product and brand teams to include an LGBTQ couple as our hero for the campaign. This was the first time MeUndies made this leap — and it was a total success. Our billboards and wild postings made a splash all over Los Angeles, bringing in a huge spike of new customers who were excited by the diversity and realness of the campaign.

CLIENT

MeUndies

ROLE

Art Director
Casting
Prop Stylist
Concepting
Design

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Art Direction
WONDER WOMEN
Art Direction
BE A MeUndies FAMILY

CONTACT

EMAIL: ozal.design@gmail.com
IG: @ozal

© 2021 Oscar Zaldaña
All rights reserved.