KEITH HARING
To drive customers to become members, we created member-exclusive designs. For the debut, we turned to Keith Haring. Working with Haring’s iconic style, I built out a direction for the campaign that felt bold and energized — something that captured Haring’s spirit and made people say “I gotta be part of that.”
We built out an interactive set, where models and the art came together. The eye-popping content drove new memberships, while plussing-up all of our advertising channels.
CLIENT
MeUndies
Artestar
ROLE
Art Director
Casting
Prop Stylist
Concepting
Design
CONTACT
EMAIL: ozal.design@gmail.com
IG: @ozal
© 2021 Oscar Zaldaña
All rights reserved.