BASQUIAT X MeUndies – Oscar Zaldana

BASQUIAT

For our second members-only exclusive, we looked to Basquiat. For the campaign, I wanted a look and feel that was true to Basquiat’s unconventional, edgy, and raw style. So in a MeUndies first, I took us in a black-and-white direction. The stark, contrasting photography elevated the product and drove memberships. The Basquiat design sold out immediately.

CLIENT