Coop Home Good – Oscar Zaldana

Coop Home Good

As the Creative Lead at Coop Home Goods, I played a pivotal role in shaping the brand's visual identity and storytelling. By collaborating closely with the Creative Director, I helped art direct lifestyle product photoshoots that captured the essence of Coop Home Goods' products and brand story. The images showcased here demonstrate how we strategically crafted visuals that not only highlight the quality and comfort of Coop Home Goods' products but also evoke a sense of warmth, relaxation, and well-being. These compelling visuals were seamlessly integrated across various brand assets, including the website, social media, email marketing, and product packaging, strengthening brand recognition and fostering a deeper connection with customers. Through my role as Creative Lead, I helped Coop Home Goods harness the power of visual storytelling to create a strong, memorable brand identity that continues to resonate with customers and drive the company's success.

CLIENT

Coop Home Good

ROLE

Lead Designer

CONTACT

EMAIL: ozal.design@gmail.com
IG: @ozal